Most of the KPI attributes can be lost if inappropriately used. Therefore, knowing how to select and use KPIs are just as important as understanding their relevance.
WHY ARE KEY PERFORMANCE INDICATORS IMPORTANT ?
Performance management is becoming increasingly scientific. Yet, while top performing western companies largely embrace performance management to the point of leveraging artificial intelligence (AI) technologies, sub-Saharan African companies lag behind in the notion of using KPIs. As such, this article aims to explain why KPIs should be taken seriously through business case illustrations.